If you run a business or sell services to other businesses you NEED to know how to write effective & persuasive advertisements (or else you'll never grow). 1 Day Script teaches people how to quickly write scripts that sell.
The Four Part Writing Process
Everything you want to know about writing & storyboarding a script that generates an ROI in a 1-day bootcamp.
Part 1: Research
Why We Select An Ideal Client Avatar
How to identify the problems & desires your ideal clients care about most
Understanding the reasons people buy ANYTHING
Mapping Your Avatar + Offer
13 questions we answer that allow us to write NERVE-STRIKING scripts
Mapping all the emotional + logical reasons your avatar wants your offer
Prioritizing the most valuable way results of your offer
Practice exercise: Ideal Client & Win Win Offer Immersion
Part 2: Brainstorming
The Irresistible Script & Storyboard Template
Download the same exact script we've used to generate million in sales for our businesses and our clients
Practice exercise: Download the Irresistible Script & Storyboard Template
Brainstorming Your Attention Getter
Proven methods for immediately capturing attention
Example hooks we've used
Practice Exercise: Developing your extremely powerful attention getter
Identifying The Gap
All offers either solve a problem or help a client experience a desire which is what we call "The Gap". In this module we discuss how to communicate the gap your avatar is trying to bridge.
Widening the gap from slight annoyance to HUGE DESIRE
Exercise: Brainstorm ways to identify the gap
Identifying Your Unique Solution
Now that we've crystalized the gap your offer can solve, it's time to position your offer as the ULTIMATE solution to that problem.
How to hone in on your Unique Selling Proposition
Exercise: Call out to your offers Unique Selling Proposition
Call To Action
Now we want to explicitly tell our viewer what to do next!
Different call to actions for different sales processes.
When to introduce the call to action and how to make it NON-Salesy
Exercise: Write your CRYSTAL CLEAR call to action
Part 3: Dimensionalize
7 Proven Methods For Adding Depth To Your Script
Creating your "Comparison Stack"
Creating a "Results Stack"
Crystalizing your Unique Selling Proposition
How to leverage HUMOR
How to validate your claims
Adding visual demonstrations
Objection prevention scriptwriting techniques
Part 4: Finalize
Bringing It All Together
Organizing your script for the highest resonance
Writing the exact, word for word script that will turn strangers into clients
Exercise: Finalizing your first draft
Getting Feedback From A Friend
We never finalize a "script" until we've gotten feedback on it. It's so important not to spend time shooting, editing and releasing a script that no one has heard.
Exercise: Jump on the phone or Zoom and read through your script + get feedback from a friend
What's Included In The Program?
7+ Hours of Value Packed Video Tutorials: This program gives you a step-by-step process for writing the ULTIMATE advertisement for your product or service. It also shows multiple behind the scenes scriptwriting workshops we've conducted.
Skill-Developing Practice Exercises: At the end of this program, you will have written & storyboarded an ad for your business. Instead of just having video tutorials, you will be challenged in this program to develop your scriptwriting skillset and create a marketing asset that will grow your business.